Improve your presence online – Be top of Mind

Whether you are small business owner operating a non-profit or a key decision maker for a Fortune 500 company. We all have one thing in common. Our customers work hard for their money, and EVERYONE is asking them to spend it.
 

“Sales is a transference of feeling. Customers buy based on what we tell them and what we show them that they believe.”
 
–       Zig Ziglar

 
However, it goes deeper than that. Not everyone we reach out to is going to be ready to buy when we first make contact. This can be for any number of reasons. People need our product, but they can’t buy it if they don’t know it exists. More importantly, they won’t buy it if it is not top of mind when it is time to buy.
 
This is as true in Business to Business, as it is true in fundraising and retail. As a business owner, how do we make sure we are at top of mind when it is time comes for the customer to make up their mind? Truthfully, there is no easy answer, but we can hedge our bets.

Method to the madness?

Squirrel Construction was built just for that reason, to provide an information resource for potential clients as well as to act as a lead generation tool to increase business by extending the work
 
As you can see in the attached mockup, Squirrel Construction’s website is simple, clean, and straightforward. With that said, it provides potential clients with exactly the information they are looking for. There are elements of branding, a personal message from the owner, a gallery of past projects, as well as an opportunity for clients to provide feedback.
 

 
The site is straight forward and styled in a way that reflects the image of the owner. Moreover, it is accessible on any platform. Simply put, the site does exactly what the client needs it to do. Sometimes having something basic is all you need to improve your presence online.