by Grant Sharp | Apr 21, 2017
Background
Honest agency is an established full-service ad agency that operates locally in Winnipeg. Known for their high-quality service and stunning design, Honest is firmly established among the top agencies in the city.
Problem
Although Honest has years of experience and a great track record. The Honest leadership group wanted to add depth to their media team.
Solution
Accordingly, Honest recognized an opportunity to benefit from the unique cross-section of experience our company offers. With over 20 years of experience working on local, National and International Campaigns. On top of that, as an early adopter of digital media here in the city, our company is one of the few locally that has both media planning and buying experience across all channels.
In this case, Dalilu recognized early on that having a strong digital presence was vital. Having said that, it is important to remember that when the budget allows for it, print, outdoor and radio are still viable and important parts of the media mix for large campaigns.
Next Steps for our work with Honest Agency
Lastly, having recently completed a large national campaign. Our plan is to continue to work with Honest studying the data we have accumulated over the last few months. That way, we will be able to learn from the campaign and better inform our decisions going forward.
by Grant Sharp | Apr 21, 2017
Background
Fusion Communications is a leading full-service Ad Agency that has been in business locally for over 25 years.
Problem
A lot has happened over 25 years and the media landscape is constantly evolving. Locally, those changes resulted in business becoming increasingly competitive. Therefore, after 10 years of service, the time had come for our working relationship with Fusion to change.
Solution
After many months of discussion, it was decided that our company would become its own entity. This arrangement allowed Fusion to continue operating as a full-service agency without maintaining their full digital media or traditional media departments. This move has allowed them to better allocate their resources in support of their client’s needs and increase profitability.
From our perspective, this pivot allowed our company the ability to expand its portfolio. We were now able to work with other clients and agencies while still fulfilling our obligations to Fusion’s clients. It has truly been a win / win scenario.
Next Steps in our work with Fusion Communications
We are very excited to continue our work with Fusion on both new and existing clients. Over the last few months, we have continued to provide their clients with access to programmatic advertising, experienced media planning and buying, as well as web development.
by Grant Sharp | Apr 21, 2017
Background
LA Travel Group is an established local travel agency that has been in business for over 15 years. Specializing in group travel, LA Travel Group focusses on Health and Wellness excursions, Student trips, Destination Weddings and so much more.
Problem
Initially, LA Travel wanted to better understand how their digital marketing dollars were being spent as well as promote an upcoming culinary travel tour. Interestingly, this initial consult has now expanded to include some truly fascinating projects.
Solution
Dalilu reviewed LA Travel’s analytics and optimized their promotional site to better handle incoming traffic, through reducing image sizes, minifying their JS and CSS files as well as verifying and fixing how the site rendered on all common screen sizes.
Next steps for our work with the LA Travel Group
There are several exciting projects coming down the pipeline for the LA Travel Group. Along with ongoing Analytics and Reporting work, Dalilu Communications has agreed to partner on the development of a new online discount travel booking engine. Although the market is competitive, we believe there is room in the market for more one more player. Existing competitors are old and tired. They are not offering anything new that meets today’s customer’s needs. Customers expect more and we will make sure to oblige!
