Why Dalilu?

Why Dalilu?

Why Dalilu?

Did you know we do Programmatic Advertising?

Programmatic Advertising is a relatively new addition to our company’s portfolio of services. Although we have personally been planning and executing digital campaigns for years, we recently became frustrated with some of our supplier’s lack of attention to detail. This frustration led to our company partnering with Centro, one of the industries best known and well-established companies. This partnership has given us full access to their demand side platform on a self-serve basis.
Being self-serve means that we have a full control of how a campaign is run. In other words, we have the ability to optimize campaigns in-house, in real-time without relying exclusively on data focussed third parties out of Toronto, Montreal, Boston or Chicago who don’t know the subtleties of our local market.

Isn’t Data a good thing?

Don’t get us wrong, we love data as much as the next person. However, our years of experience in traditional media have shown us that while data is an extremely valuable component of how media is bought (digital or otherwise), context should always be taken into consideration along with the data.  This is as true today as it was 20 years ago when Michaela was trained to buy TV in Prague for Unilever and L’Oreal. Effectively, this is something that many Programmatic companies gloss over due to scale.

What does this mean for you?

Essentially, this means that we can run any campaign that your objectives require. This includes:

  • Audience Campaigns;
  • Data Campaigns;
  • Hyper Local Campaigns;
  • Mobile App Campaigns;
  • Video Campaigns;
  • Native Ads Campaign;
  • White-listed Campaigns and more.

For more information, please check out our recent post 8 digital display campaign tactics that every Winnipeg marketer should use in 2017.
Over the past 6 months, we have been running Programmatic campaigns for St. Vital Centre, Holiday Inn Airport West, and most recently the CPHR Canada. This campaign had 6 different conversions to measure and included retargeting. We targeted each province separately and used 5 different campaign tactics. It was a blast to work on it!

Looking for something else? Here are some of our other services?

As mentioned above, the scope of our services goes far beyond digital media. Having planned and bought traditional media for over 20 years, our team has plenty of national, international and local experience in this field.
Here are additional details about some of our other services:

Whether you are in need of a local digital campaign delivered with finesse, or a broad scale Brand awareness campaign delivered across either Traditional or Digital platforms, Dalilu has the experience, expertise, and attention to detail necessary to make your next campaign a success!

Which device do you use to access your content ?

Which device do you use to access your content ?

The slowly shaping path of content access and our digital devices

Have you ever wondered if there is a difference in what content you are accessing from which device? As a marketer, this is a fascinating question. And it turns out, we were not the only one’s asking. Recently, a study was done in the United Kingdom. Interestingly, it covered the connection between device type usage and content and may start to answer this question.

Does the device we are using influence what we read?

According to Verto Analytics, a company specializing in analytics and data research, there are some clear indications of how and what we read on our devices. Verto tracked devices of approximately 5,000 people in March of this year.
What they came up is very interesting. Apparently smart phones are frequently used for sports, health and fitness, automotive and travel. Addtionally, they are also used for people/family/lifestyle, which would includes recipes, food or parenting. By comparison, we use desktops for browsing on technology sites, government and law, news and weather or photo and video. Lastly, the tablet devices are mainly used for property, entertainment, careers, education, sports and lastly shopping.

Things are not always as they seem

As you can see, it is not always black and white in digital. Not all brands need to advertise on cross platform devices. However, some activities such as entertainment remains as multi-device content. People are accessing information from their tablets 32%, smartphones usage is up to 39% and desktops contributed 29% in this mix.
According to a recent eMarketer article, Verto’s data is very similar to the ComScore data that was released in December 2016. Which is enough to say there is a pattern. As advertisers, it is important to learn from findings like these, when planning our next digital campaign.
Content Consumption in UK by Device