Generation Z – The Next Consumer Target for Marketers

Generation Z – The Next Consumer Target for Marketers

Meet the GenZers

This is the year to learn more about GenZers. It is evident that these talented young individuals are way different.Accordingly, their priorities and habits are changed from us Millennials, GenXers or Boomers.
There are 2.52 billion GenZers across the globe. More than half of them are savers, not spenders. They read nutritional labels, want a job that has a social impact, and entrepreneurship is their dream they want to achieve one day. They are creative bunch and they watch less TV than Millennials.

Generation Z – The Next Consumer Target

Interestingly, their attention span is only 8 seconds. Basically, they do not stay still! Therefore marketers have to change their approach on how to target them. Two-way dialogue to engage them is a must, GenZers are constantly exposed to 4 different screens: smartphone, TV, laptop and tablet. Marketers have to deliver their stories across all of the major platforms by using Multi-Channel marketing.
We are also seeing some changes in preferred social media platform usage, currently, Facebook is losing a portion of it’s under 18 users. YouTube, Instagram and SnapChat are more favourable for GenZers.

As Mark McCrindle the social researcher says, Gen Z is “the most connected, educated and sophisticated generation in history. They don’t just represent the future, they are creating it.”


Your Media Partner| Media Planning and Buying

Your Media Partner| Media Planning and Buying

What is Media Planning and Buying?

Due to the complexity of the field, nearly all businesses must rely on experts when it comes to media planning. Accordingly, this ensures that quality products are deployed in the appropriate markets. There no wasted investment in time, money and effort.
Media planners identify which media platforms work best to advertise a client’s brand or product. As such, we enable our clients to maximise the impact of their advertising budgets. This is done by running campaigns across a broad range of media.
As a result, media planning combines creative thinking with analysis to develop appropriate strategies. This ensures that campaigns reach their target audiences as effectively as possible. In the end, it is our deep knowledge of media and communication platforms that allows us to identify the most appropriate mediums for building awareness of your brand.

Areas of focus

As your media partner, Dalilu Communications will provide insight across the entire media spectrum, including:
• press
• television
• radio
• cinema
• outdoor
• online media
• social media advertising
• mobile communications

We will work closely with your team or creative agency to understand your business objectives and marketing strategy to develop the media campaign. We will recommend the most appropriate types of media to use, as well as the most effective time spans and locations.

It’s about more than just planning

During the media buying stage, we will negotiate the best possible rates with media owners such as television and radio stations, magazine and newspaper media, website owners and outdoor for space or airtime. We will adjust media schedules in response to the latest audience figures, manage budgets. Additionally,  we will also monitor and update the client on the effectiveness of their campaign.
Lastly, as a Media Partner, Dalilu Communications gives you a full time media department without investment in staff and infrastructure. Our company has the experience and the knowledge base to give you the peace of mind. This allows you to focus on what you do best… Running your business.