Fusion Communications is a leading full-service Ad Agency that has been in business locally for over 25 years.
A lot has happened over 25 years and the media landscape is constantly evolving. Locally, those changes resulted in business becoming increasingly competitive. Therefore, after 10 years of service, the time had come for our working relationship with Fusion to change.
After many months of discussion, it was decided that our company would become its own entity. This arrangement allowed Fusion to continue operating as a full-service agency without maintaining their full digital media or traditional media departments. This move has allowed them to better allocate their resources in support of their client’s needs and increase profitability.
From our perspective, this pivot allowed our company the ability to expand its portfolio. We were now able to work with other clients and agencies while still fulfilling our obligations to Fusion’s clients. It has truly been a win / win scenario.
Next Steps in our work with Fusion Communications
We are very excited to continue our work with Fusion on both new and existing clients. Over the last few months, we have continued to provide their clients with access to programmatic advertising, experienced media planning and buying, as well as web development.