Fusion Communications is a leading full-service Ad Agency that has been in business locally for over 25 years.
A lot has happened over 25 years and the media landscape is constantly evolving. Locally, those changes resulted in business becoming increasingly competitive. Therefore, after 10 years of service, the time had come for our working relationship with Fusion to change.
After many months of discussion, it was decided that our company would become its own entity. This arrangement allowed Fusion to continue operating as a full-service agency without maintaining their full digital media or traditional media departments. This move has allowed them to better allocate their resources in support of their client’s needs and increase profitability.
From our perspective, this pivot allowed our company the ability to expand its portfolio. We were now able to work with other clients and agencies while still fulfilling our obligations to Fusion’s clients. It has truly been a win / win scenario.
Next Steps in our work with Fusion Communications
We are very excited to continue our work with Fusion on both new and existing clients. Over the last few months, we have continued to provide their clients with access to programmatic advertising, experienced media planning and buying, as well as web development.
LA Travel Group is an established local travel agency that has been in business for over 15 years. Specializing in group travel, LA Travel Group focusses on Health and Wellness excursions, Student trips, Destination Weddings and so much more.
Initially, LA Travel wanted to better understand how their digital marketing dollars were being spent as well as promote an upcoming culinary travel tour. Interestingly, this initial consult has now expanded to include some truly fascinating projects.
Dalilu reviewed LA Travel’s analytics and optimized their promotional site to better handle incoming traffic, through reducing image sizes, minifying their JS and CSS files as well as verifying and fixing how the site rendered on all common screen sizes.
Next steps for our work with the LA Travel Group
There are several exciting projects coming down the pipeline for the LA Travel Group. Along with ongoing Analytics and Reporting work, Dalilu Communications has agreed to partner on the development of a new online discount travel booking engine. Although the market is competitive, we believe there is room in the market for more one more player. Existing competitors are old and tired. They are not offering anything new that meets today’s customer’s needs. Customers expect more and we will make sure to oblige!
Bohemian Nordic Interior was our first international client. Based in Switzerland, Jana is a talented Interior Designer and NCS Colour Specialist. As a family friend, our role was to help Jana showcase her work across multiple platforms and device types.
Working with Jana, Dalilu created a multilingual website that allowed potential clients to engage with her directly, view her portfolio of work, and learn about her services in both English and German.
What’s next for our work with Bohemian Nordic Interior
Always up for an adventure, Jana wants to visit us here in North America. While she is here, she would like to host some workshops as well as help us redesign our home and offices! Our role with Jana is to support her in whatever she wants to do. As such, we have continued to provide her with marketing insights and helped with additional web development as required. As always, we are here and ready to do whatever she needs next!
Evolution Hockey is the story of a company that was born out of passion. Interestingly, the company’s founder Riley Dudar has been working with players of all levels for many years. Using a methodological approach to honing his craft, the company began to grow and acquire more and more training contracts. Over time, Evolution’s growth progressed to the point where the company was working with several top local organizations without a public presence.
Ultimately, Evolution Hockey needed to organize how it interacted with the public. Considering the pace of the company’s growth, simply answering phone calls and replying to emails was not going to cut it.
Dalilu worked with Evolution create a website to function as a brand statement, information resource, and online point of contact. In addition, it was important to organize the information in a way that made sense for both current students and potential clients.
What is next for Evolution Hockey
Evolution Hockey will continue to grow its reputation as a program that develops elite athletes. Additionally, Riley is looking to expand his offerings beyond hockey. Evolution Living will provide information and resources to individuals seeking to learn about healthy living.
Squirrel Construction was founded in 2007 and has been building premium decks and fences for clients locally for many years. Focussing on using quality materials and methodical building techniques, the company is a local gem.
The construction business is competitive. Interestingly, although Squirrel Construction has a tremendous reputation generated through word of mouth. It ultimately lacked a way for clients to communicate with them in a consistent way.
Remember, appearances can be deceiving. A simple project on the surface, this site was in the pipeline for over a year. Truthfully, branding is always an important element in any project and design is not one of our “core competencies”. Generally speaking, Dalilu does not do a lot of design work. Instead, we work with our Agency Partners or rely on the client to provide the creative. With that said, some clients simply do not have the capacity or time to deal with several marketing contractors.
Accordingly, we were able to work with Derek and eventually settle on a design. From there, Dalilu built out the site which now functions as the primary showcase of Squirrel Construction’s work. On top of this, the site functions as a brand statement and provides Derek’s clients a way to connect with him directly.
What’s next for Squirrel Construction?
As Squirrel Construction continues to grow, Derek is constantly looking for new ways to engage with his clients. A creative person, Derek is always pushing the envelope in terms of how his brand presents itself. Ultimately, during the next stage of development, our focus will be on streamlining the gallery. Derek wants his clients to visualize what they want and a defined catalog with a list of options will help.