Marketing Strategy

Marketing Strategy

Media Planning

We produce media plans that are perfectly tailored to your marketing objectives to reach your key audience in the most cost effective way. Your media budget will be spent wisely and efficiently. Allowing us to be part of your marketing team and letting us create a strategic media plan, will let you to focus more on other areas of your business. With our national and international experience we understand media placement strategy the best. We have expertise in traditional media such as print, TV, radio, outdoor as well as digital online, mobile and social media.

Media Buying

Our job as a media buyer is to negotiate the price of media, discounts and additional bonuses on behalf of the client. The job is to achieve the highest reach of audience with the lowest possible budget. It involves strong negotiation skills combined with strong relationships with the media representatives and constant effort to stay current with media and marketing news.

Campaign Management

Campaign Managment is a complex and time consuming process. In order to maximize the value of the money you invest, there are many steps, contacts and vendors that need to be managed. Our commitment is to make this process easier by streamlining your points of contact, monitoring vendors and tracking results. Our experience allows us to maximize the value of each dollar you invest while saving you time and giving you peace of mind that the job is being done right.

Our Campaign Management Service includes:

  • Proof of postings (print proofs, screen shots of online ads, outdoor postings etc.);
  • Review of quality– if a posting does not appear the way it was negotiated, it is our job to negotiate with the media representative to receive compensation;
  • Optimizing digital campaigns – when the digital component of the campaign starts it is our job to monitor the results in real time. If there are poor results we review and consult with the vendors. There are media platforms such as google adwords (pay per click text ads) or facebook ads, where we manage live bidding and adjust bids several times per day to maximize results;
  • Live bidding platforms are closely analysed and monitored during the campaign, and a detailed post buy analysis is delivered to the client after the campaign is complete.