Asper School MBA

Asper School MBA

by | May 13, 2017

Background

The Asper School MBA is a post graduate program administered by the Asper School of Business. Accordingly, the Asper School is among the most well respected and prestigious business management programs in the country. Well known throughout the world, Asper School Graduates have a reputation of being strong business leaders, innovators, and drivers of change across many industries.

Problem

While the undergraduate program boasts high prestige and strong alumni, the MBA program is competing to retain its graduates against other strong MBA programs in Toronto, BC, Calgary and throughout the world.

Solution

Over the years, media consumption has changed. In order to retain undergraduates and recruit new ones, it is important for the MBA program to be highly visible across both traditional and digital media channels. With that said, the degree of change is a moving target and varies across both industries and demos. Therefore, it is important for us to continue to proceed with caution and avoid outpacing the market.

Next Steps with the Asper School MBA campaign

Over time, we will monitor the progress of the campaign. From there, we will weigh the results against results from past campaigns. After some internal discussions, we will consult with the client so that decisions will be made for next year’s plan.
 
 
 

Fusion Communications

Fusion Communications

by | Apr 21, 2017

Background

Fusion Communications is a leading full-service Ad Agency that has been in business locally for over 25 years.

Problem

A lot has happened over 25 years and the media landscape is constantly evolving. Locally, those changes resulted in business becoming increasingly competitive. Therefore, after 10 years of service, the time had come for our working relationship with Fusion to change.

Solution

After many months of discussion, it was decided that our company would become its own entity. This arrangement allowed Fusion to continue operating as a full-service agency without maintaining their full digital media or traditional media departments. This move has allowed them to better allocate their resources in support of their client’s needs and increase profitability.
 
From our perspective, this pivot allowed our company the ability to expand its portfolio. We were now able to work with other clients and agencies while still fulfilling our obligations to Fusion’s clients. It has truly been a win / win scenario.

Next Steps in our work with Fusion Communications

We are very excited to continue our work with Fusion on both new and existing clients. Over the last few months, we have continued to provide their clients with access to programmatic advertising, experienced media planning and buying, as well as web development.